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What is loungewear?

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Loungewear can be best described as articles of clothing suitable for wearing during leisure time. We all have  clothing for ocassions like work, parties, sport, weddings etc. With the proliferation of blackberry's and i-phones in this modern technological age, we constantly find ourselves in an unending struggle juggling work, kids, school runs, to-do lists and so on.

Loungewear is easy and comfortable and asks you to slow down, switch off, lay back and relax. It celebrates a life of balance, harmony and well being. Say goodbye to slouchy trousers with elasticated waistbands, oversized pyjama-style shirt tops that make you look like you've borrowed your grandfathers and holey boxers that want out. Embrace stylish loungewear that is versatile and elegant and take time out for a bit of everyday luxury.